From concept to delivery, we juice innovation throughout every step.


We are a full-service growth and product development agency, bringing innovation to all things edible: food, beverage and all the weird and wonderful in between.

Our Work

Branded Fruit





For national Paloma day our brief was to hero the humble grapefruit for an on trade activation with Patron and Simmons cocktail bars. The client wanted to ensure that every Paloma made with Patron tequila was garnished with a branded price of dried grapefruit. Not only that, but the grapefruit had been taken through a dying process before dehydrating. Once garnished in the cocktail, a slow bleed of pink dye slowly cascaded around the ice.

CBD + Apoptogenic Gummies




Yield CBD

The brief was to develop three new flavoured gummies that incorporated a range of active vitamins, adaptogens & CBD. We developed this range using vegan setting agents and delivered on the brief using active nootropics and CBD that had been approved under the Novel Food Act regulations. We achieved an 18 month shelf life and managed the project from product development through manufacturing sourcing and supply chain management through to delivery of packaged goods.

Burn Book





The brief was to develop a fun way of adding value to a straight whisky serve. We developed a ‘ready to smoke’ booklet made for Whisky serves, replacing the need for any equipment. This was delivered as an A5, porous, paper booklet where each page was soaked in custom Smokehead essential oils. To serve the customers, a page would be torn from the book, burnt and placed under a short glass to ‘smoke’ the inside, in preparation for a unique Whisky serve.

Edible Paint




Bombay Sapphire

The brief was to create an ‘artistic-inspired’ flavoured, coloured & functional garnish, suitable for a G & T. The aim was to use this product as the lead marketing tool in their overarching campaign ‘Stir Creativity’. We developed the product with over 10 flavour iterations. We achieved an 18 month shelf life and oversaw the packaging to ensure the product could be exported to all requested global markets.

Bleeding Fruit Garnishes





The brief was to infuse a subtle colour + flavour into the G & T to work for different events/ seasons and campaigns. We developed a proprietary technique to infuse the dehydrated fruits with strong, natural, pigmented colours and a wide range of delicious fruit flavours. The products achieved a 24 month shelf life and were packaged for global distribution.

Shimmer Droplets




Absolut + Kahlua

The brief was to create a garnishing product that added something special to both the liquid + foam of an Espresso Martini + Pornstar Martini. We developed a range of edible, glitter droplets which add both colour + flavour (where required) to the serves. The droplets infuse completely into the liquid, leaving no residue and achieved a 12 month shelf life. We oversaw the entire project from innovation through development, supply chain and product pipeline strategy through to delivery of goods.

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Tap into our world of operational innovation to seamlessly create your product; efficiently and cost effectively.

1. Concept Creation

You have an idea, or you need a solution to a challenge; we’re here to brainstorm the product innovation into something real.

2. Research & Development

On creating a brief we’ll go into product development in our London Lab or will source the right manufacturing partner to work with on creating the recipe/ prototypes and manufacturing samples.

3. Deep Dive

With our extensive network we will source the manufacturer + supply chain that is perfect for your product to ensure a smooth and cost effective solution to long term production + delivery.

4. Artwork & Branding

We will see your NPD all the way through to the finish line which includes any level of brand evolution for pack, cutter guide artworking, brand amplification support and beyond so that there is no additional pressure on your internal resourcing.

5. Production & Delivery

Our team is made up of food and beverage product founders who understand the importance of reviewing your newly developed product against your commercial strategy and aligning this with your brand guidelines + artworking requirements.

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What our clients say

We have combined to come up with some new and innovative solutions to help people in North America try Bombay Sapphire for the first time, if this is happening then we are doing our job. The process is always extremely collaborative and they always work within our demanding timelines to get out to market.

Peter W. Ibrahim, Brand Manager, Bombay Gins US

We love brainstorming new ideas to elevate our cocktails with the team at Juicy Brick!

Erica Beilenson - Senior Director, Channel & Shopper Marketing - Grocery, Mass & Club

We’ve already executed on a handful of projects together and the working relationship has been nothing short of magical – we are in constant communication and the JB team is incredibly flexible/helpful when it comes to changes in client needs. Everything about working with this team has been fun, start to finish!

Ali Pellegrino, Account Manager, ADM for Diageo Spirits

Collaborating with Juicy Brick represented a significant step forward in our creative exploration. Their modern, forward-thinking approach inspired us to reimagine possibilities at every turn. Each step we took together ensured our project emerged more refined and robust. Working in collaboration, rather than simply handing over the task, allowed us to build towards a product that we all take pride in, eagerly awaiting its reveal on the other side.

Andrew Hopper, Baked | Creative Director

With the breadth of clients we work with; from food & beverage to beauty and beyond, it’s brilliant to have Juicy Brick as a partner on strategic product innovation. Their first-hand founder knowledge, paired with industry awareness and manufacturing contacts, equals a seamless process from well-informed ideation into successful execution. I relish any chance to work with Mel and the team

Patrick Cooke, CEO Gilbert Cooke

Juicy Brick were a pleasure to work with. We gave them a brief which was rather complicated as it involved CBD, but they broke it down step by step and they nailed it, exceeding our expectations and delivering an incredible tasting product. I will definitely be using them for future projects!

Jimmy Walsh, CEO Yield Supplements

Juicy Brick was excellent. The team were collaborative, insightful and a pleasure to work with. Their holistic approach to brand creation was impressive, and their use of first-hand industry experience to bring solutions to the table was invaluable. We were very pleased with the outcome.

Louis Brannan, Brink Drinks

Who’s behind Juicy Brick

We’re the founding team of two-award winning and successfully acquired food & beverage brands: Smith & Sinclair & Pollen. After spending almost a decade riding the rollercoaster of start up businesses into global brands we truly recognised the gap in the market for an external operational vertical that could cost effectively + efficiently oversee the entire NPD process to free up brands to continue their growth without distraction.

Our highly experienced team will work alongside you to bring your amazing food & beverage innovation to life. We will combine our extensive, first-hand, experience of branding strategy, product development, and operational upscaling with our global operations network. We will manage the entire process ensuring a seamless, successful, delivery of your products through our award-winning supply chain.


Chief Innovation Officer


Chief Customer Officer


Chief Operating Officer


Chief Executive Officer

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