MINDBLOWING PRODUCT INNOVATION FOR INCREDIBLE FOOD & BEVERAGE BRANDS

For national Paloma day our brief was to hero the humble grapefruit for an on trade activation with Patron and Simmons cocktail bars. The client wanted to ensure that every Paloma made with Patron tequila was garnished with a branded price of dried grapefruit. Not only that, but the grapefruit had been taken through a dying process before dehydrating. Once garnished in the cocktail, a slow bleed of pink dye slowly cascaded around the ice.

The brief was to develop three new flavoured gummies that incorporated a range of active vitamins, adaptogens & CBD. We developed this range using vegan setting agents and delivered on the brief using active nootropics and CBD that had been approved under the Novel Food Act regulations. We achieved an 18 month shelf life and managed the project from product development through manufacturing sourcing and supply chain management through to delivery of packaged goods.

The brief was to develop a fun way of adding value to a straight whisky serve. We developed a ‘ready to smoke’ booklet made for Whisky serves, replacing the need for any equipment. This was delivered as an A5, porous, paper booklet where each page was soaked in custom Smokehead essential oils. To serve the customers, a page would be torn from the book, burnt and placed under a short glass to ‘smoke’ the inside, in preparation for a unique Whisky serve.

The brief was to create an ‘artistic-inspired’ flavoured, coloured & functional garnish, suitable for a G & T. The aim was to use this product as the lead marketing tool in their overarching campaign ‘Stir Creativity’. We developed the product with over 10 flavour iterations. We achieved an 18 month shelf life and oversaw the packaging to ensure the product could be exported to all requested global markets.

The brief was to infuse a subtle colour + flavour into the G & T to work for different events/ seasons and campaigns. We developed a proprietary technique to infuse the dehydrated fruits with strong, natural, pigmented colours and a wide range of delicious fruit flavours. The products achieved a 24 month shelf life and were packaged for global distribution.

The brief was to create a garnishing product that added something special to both the liquid + foam of an Espresso Martini + Pornstar Martini. We developed a range of edible, glitter droplets which add both colour + flavour (where required) to the serves. The droplets infuse completely into the liquid, leaving no residue and achieved a 12 month shelf life. We oversaw the entire project from innovation through development, supply chain and product pipeline strategy through to delivery of goods.